Synovus commercial named among best in Telly Awards

COLUMBUS, Ga., June 13, 2024 — A baseball-themed commercial for Synovus received a silver award in the Bank-Regional TV media category at the 45th annual Telly Awards. The Telly Awards honor excellence in video and television across all screens.

Produced for Synovus by Columbus-based advertising agency Image by Design, the 30-second commercial features Avery Culberson and CJ Harrison. Both are Columbus-area standouts in softball and baseball. Filmed at Pioneer Little League fields in Columbus, the Synovus commercial is part of a new consumer brand campaign to enhance awareness about the purpose-driven bank.

“It’s an honor to have our work recognized with a Telly,” said Laura Hanley, executive director of marketing at Synovus. “Storytelling is the most effective way for Synovus to communicate how it enables people to reach their full potential. In this case, our heroes are two young players envisioning their ‘big league dreams’, a story so many people can relate to.”

Leaders from video platforms, television, streaming networks and production companies judge the Telly Awards. This was a record-breaking year with nearly 13,000 entries from top video and television content producers across the globe.

The ad, which features 9-year old Harrison and 11-year old Culberson, airs during the Atlanta Braves’ 7th- inning stretch throughout the 2024 season and can be viewed on youtube.com.

Synovus Bank, a Georgia-chartered, FDIC-insured bank, provides commercial and consumer banking in addition to a full suite of specialized products and services including private banking, treasury management, wealth management, mortgage services, premium finance, asset-based lending, structured lending, capital markets and international banking. Synovus has branches in Georgia, Alabama, South Carolina, Florida and Tennessee. Synovus is a Great Place to Work-Certified Company. Learn more about Synovus at synovus.com.