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One Key to Increasing Wealth: Setting SMART Goals
You can take many paths to increased wealth1,2,3, but it helps to have a recognized and easy-to-apply framework to structure your goals. The S.M.A.R.T. framework provides the structure and accountability4 that can help you turn your financial intentions into tangible results.5
Consider using the S.M.A.R.T. strategy to achieve financial goals like saving for college, starting a business, growing your income, paying off debt, reducing your taxes, or accumulating tangible assets.
Setting S.M.A.R.T. Goals to Unlock Hidden Wealth
S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Setting financial goals using these parameters can produce your desired results — and can create momentum that leads to wealth growth.
- Specific goals identify a well-defined outcome.
- Measurable goals establish an identifiable standard for success.
- Attainable goals aim for the possible.
- Relevant goals align with your priorities.
- Time-bound goals create urgency.
These five elements turn mere wishes into distinct targets with firm deadlines that, when achieved, can multiply into significant increases in income, net worth, and long-term financial security.
S.M.A.R.T. Goals: Two Examples
So what do S.M.A.R.T. goals look like in real life. Here are two examples.
Growing Your Retirement Account
Let's say you want to increase the size of your retirement account over the next several years so you can retire more comfortably. Here's how you would express that as a S.M.A.R.T. goal:
"I add $300,000 to my retirement account over the next five years by adding $5,000 per month to it during that time."
This seems simple, but it is a S.M.A.R.T. goal because it's:
Specific: It provides a monthly amount you'll save to reach your goal.
Measurable: Since you've defined the exact amount you'll save monthly, you can track your monthly progress toward your goal.
Attainable: You know with your income and assets, you can save this amount monthly. But, if your income changes, you can adjust your monthly goal to make saving the money achievable.
Relevant: Your goal is to increase the amount you save each month to your retirement account. So, you increase savings by a specific amount each month to achieve a number that you believe will improve your retirement experience.
Time-bound: You've set a five-year timeframe, which allows you to track your progress toward the goal and make necessary changes.
Use the S.M.A.R.T. framework to provide structure and accountability that can help you turn your financial intentions into tangible results.
Saving a Down Payment for Your Second Home
Let's say you want to spend more time with your adult children. You would like to buy a second home closer to them, and you want to finance it with a standard down payment. Here's what your S.M.A.R.T. goal might look like:
"In three years, I want to put a 20% down payment on a second family home on the beach in South Carolina that's valued at $1 million. To do that, I must save $200,000. To do this, I will set aside $5,556 monthly for the next three years."
You can see how this is a S.M.A.R.T. goal because it is:
Specific: It states the price of the house you want buy and the amount of money you need to save for a down payment.
Measurable: You've determined the exact monthly amount you'll set aside to reach your goal — and you'll know when you've hit your goal.
Attainable: You've chosen this amount based on your financial circumstances and objectives.
Relevant: You know why you want a second home in the market you're aiming for.
Time-bound: Your goal is to have the down payment money in three years.
Following Through on S.M.A.R.T. Goals
Because they appear to be simple, S.M.A.R.T. goals may seem easy to keep in your head. But you're more likely to achieve them if you follow some additional parameters.
Prioritize Your Goals
To help you focus and create a practical plan of action, write down your financial S.M.A.R.T. goals and prioritize them. For example, you may decide growing your investment portfolio — like in the first example — is more important than retiring early, or that saving for college is more important than buying a second home.
Take Action
Once you set your goals, move toward achieving them and keep moving. You may have to change your spending habits, increase your income, or seek advice from your financial professionals. Also, telling trusted others about your goals helps with accountability.
Review and Revise
Periodically reviewing and revising is the key to achieving S.M.A.R.T. financial goals because it helps you stay on track and adjust your plan when necessary.
If you have questions about financial planning, talk with a Synovus financial advisor to better understand investment choices. Contact us at 1-888-SYNOVUS (1-888-796-6887).
Important disclosure information
This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.
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Melissa Houston, “Setting Financial Goals And Achieving Them," Forbes. Published Feb 22, 2023, accessed June 8, 2023.
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Amy Fontinelle, “How to Set Financial Goals for Your Future," Investopedia. Updated October 8, 2022, accessed June 8, 2023.
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Erin Gobler, "How to Set Investing Goals," The Balance. Updated on May 17, 2022, accessed June 8, 2023.
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Kimberlee Leonard, "The Ultimate Guide To S.M.A.R.T. Goals," Forbes Advisor. Updated: May 4, 2022, accessed June 8, 2023.
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Sarah Starkey, "SMART Financial Goal Examples," SmartAsset. Published May 29, 2023, accessed June 8, 2023.
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